浅谈如何实现健康老龄化

我国老年人口占全球老年人口总量的1/5,解决这样庞大的老年人问题,必将在全球产生深远的影响。联合国明确提出,将健康老龄化作为全球解决老龄问题的奋斗目标。老有所乐是实现健康老龄化的精神保障,要创造温馨氛围、发展老年教育、实现老人价值、开辟消费市场等让老人快乐。老有所养是实现健康老龄化的物质基础,这就牵涉到养老金、谁来养和怎么养等系列问题。     

基于协同电子商务的供应链管理信息系统研究

在市场环境中,如何获得持久的竞争力是企业一直关注的热点问题。协同电子商务是现在和未来虚拟运营的模式,它的思想和供应链管理的理念不谋而合。文章首先对现有供应链管理信息系统存在的问题进行分析,在应用感知与响应的管理模式基础上．提出基于协同电子商务的供应链管理信息系统的概念,并在此基础上完整地介绍了基于协同电子商务的供应链管     

轮轴模型在项目群风险管理中的应用

在可视化管理的基础上,对项目群风险管理进行可视化设计,建立三维项目群风险管理模型;使项目风险管理复杂过程清晰化,为项目群风险管理提供新的理论视角,提高项目群管理绩效。     

地域文化与重庆城市形象塑造

地域文化与城市形象的关系是紧密的,它们虽然在内涵和外延上各有侧重,但都指向城市之于人的印象和感觉,城市形象是地域文化的外显,地域文化是城市形象的内核,二者互为表里。巴渝文化、红岩文化和抗战文化构成了重庆地域文化的主体,对重庆城市发展产生了重要影响。重庆城市形象应该定位为国际时尚都会、抗战记忆名城和山水森林之城,进而塑造起以城市理念形象、城市行为形象和城市视觉形象为主要内容的,具有重庆特色的城市形象体系。     

解析线在园林景观设计中的形式表达

线是园林景观设计中一个重要的视觉造型元素。就景观设计中线的涵义、形态视觉特性等方面进行论述,并通过应用实例来阐述景观设计中线的几种表达方式,不同"线"的造型要素在不同应用情况下产生的不同景观效果。     

基于Visual Basic6.0的测控软件设计

对VisualBasic6.0在测控系统软件编程方面的应用进行了探讨,并对其数据处理,I/O操作,动态链接库DLL的编制与调用,数据库管理系统的接口设计、建立、数据格式的转换等方面进行了研究。给出了Windows应用程序建立DLL的方法与步骤,对于在VisualBasic程序中如何应用DLL进行了讨论。     

试析邓小平社会发展观的价值意蕴

邓小平的社会发展观是邓小平理论的重要内容之一。其价值取向是人民富裕幸福,价值实现途径是目的与手段的高度统一,价值评价标准是“三个有利于”。     

The role of numeric and statistical content on risk perception in infographics about road safety

Abstract

Numbers saturate news coverage and health and risk messaging. But as our expertise in the creation of statistical information increases, the ability to use those statistics in decision making remains frustratingly inadequate. There has been a wealth of research related to how to train people to better use the numbers they interact with on a daily basis. Far less research, however, explores the appropriate way to use numbers in communication. Two experiments explored the role of numbers in risk communication infographics related to road safety while driving. Experiment 1 found that the presence of numbers influence risk perception, but whether those numbers reflect accurate statistics or random numbers does not change their influence. Experiment 2 found that removing all statistics entirely from infographics and replacing them with linguistic gist representations of the numbers (i.e. words like ‘some’, ‘many’, ‘none’) increased risk perception even though people found the infographics to be less informative than the ones containing numbers. The results suggest that the gist representations of the numbers in the context of the infographics are equivalent regardless of their value, such that the very presence of statistics influences judgment and risk perception but not their meaning. They also suggest that people do not always realize how they are using statistical information in their judgement and decision making process.     

论基于符号语义学的平面广告设计

就语义学特征而言,将视觉形象明显地区别于语言和其他传播形式的正是它们的标记性和形象性以及由此带来的视觉结构的不确定性特征,从平面广告角度说,视觉结构的相对不确定性在视觉说服中发挥着关键作用,更为视觉传播的形式和内客创新提供依据.     

Destination Images Penetrated by Mega-events: A Behaviorist Study of the 2008 Beijing Olympics

While the penetration effect of mega-events on the hosts' destination images is important, its research has rather been insufficient. This study aims to fill the gap by initiating an in-depth investigation of this effect. Guided by behaviorism rather than introspectionism and psychometrics adopted by previous researchers, the study interviewed 66 tourists visiting Beijing city – the host of the 2008 Summer Olympics – before, during and after the event. The results showed that: (1) elements of the Olympics had penetrated into the core and semi-core of Beijing's destination image; (2) the penetration did vary according to different event elements and event stages; and (3) the penetration was jointly determined by the stimuli the tourists received during the surveys and their complex mental mechanisms (i.e. cognitive matching and attitudinal preference). This research has strengthened the evidence for the penetration effect, explained it systematically and expanded the methodological choices in studying similar topics.